[ WHO I AM ]
I am a results-oriented Social Media Manager and Digital Marketing Executive. I specialize in crafting social media content, managing community platforms, deploying targeted Meta & Google Ads, and maximizing search engine optimization (SEO) to build visible brand growth.
In addition to digital marketing, my academic background in Computer Applications (BCA) provides me with a rare technical advantage. I understand how modern tracking scripts, landing page structures, schema markups, analytics tracking, and technical SEO operate, allowing me to optimize campaigns with developer-level precision.
SOCIAL MEDIA
PAID ADVERTISING
SEO & ANALYTICS
CONTENT & DESIGN
TECHNICAL SKILLS (SUPPORTING)
[ PROJECT PORTFOLIO ]
My Marketing Work
Brand Awareness & Engagement Posts
Objective: Increase social engagement & followers
Custom feed grid designs, creative styling, copywriting captions, and hashtag research tailored to audience demographics.
My Role: Content Creator & Copywriter
Short-Form Video & Reel Campaigns
Objective: Leverage viral trends for reach
Drafting scripts, editing transitions, selecting trending audio tracks, and planning visual concepts on Instagram and YouTube Shorts.
My Role: Reel Planner & Editor
Lead Generation Meta Campaign
Objective: Acquire high-quality leads for services
Targeting niche professional groups using custom and lookalike audiences, configuring instant forms, and optimizing ad copies.
My Role: Campaign Manager
Search & PPC Traffic Campaigns
Objective: Drive high-intent site traffic
Structuring keyword lists using Google Keyword Planner, configuring negative keyword sets, writing search ad variants, and managing bidding options.
My Role: SEM Specialist
On-Page & Technical SEO Site Growth
Objective: Organic search rank improvements
Executing keyword difficulty analysis, optimizing meta titles and descriptions, resolving header hierarchies, creating index sitemaps, and fixing indexing errors.
My Role: SEO Strategist & Developer
30-Day Multi-Channel Content Rollout
Objective: Unified brand identity rollout
Drafting calendars on Notion, segmenting content themes into educational, promotional, and interactive, and maintaining brand tone consistency.
My Role: Digital Strategist
[ PERFORMANCE MARKETING ]
Paid Advertising
I manage and optimize digital advertising campaigns with a focus on relevant audience targeting, lead generation, creative testing and campaign performance. I use Meta Ads and Google Ads to reach potential customers and continuously improve campaign performance based on data.
- Campaign Objective: Generate leads from businesses interested in software and web development services.
- Audience Targeting: Business owners, entrepreneurs, startups and professionals interested in software, website and digital solutions.
- Monthly Budget: Available On Request
- Platform: Meta Ads
[ SEARCH ENGINE OPTIMIZATION ]
SEO Services & Audits
Aligning search intent with optimized landing structures. I focus on both editorial and technical rankings adjustments.
Technical SEO
Analyzing sitemaps, managing robots.txt declarations, structured schema markup injection, fixing broken links, and rendering code structure adjustments.
On-Page Optimization
Configuring meta titles, structuring descriptions, establishing internal linking workflows, optimizing headings hierarchy, and deploying keyword placement plans.
SEO Audits & Analytics
Conducting detailed website health checks using SEMrush, tracking user interaction trends via Google Analytics, and managing crawl issues on Google Search Console.
SEO Work Showcases & Audit Reports
Website Technical SEO Audit & Resolution
Diagnosed sitemap routing, crawl index issues, and slow Core Web Vitals performance parameters.
E-Commerce Keyword Target Plan
Researched high-intent keywords, mapped user search volume triggers, and rebuilt metadata tags.
[ CREATIVE CAPABILITIES ]
Creative Showcase
Filter through my campaign graphics, social grid designs, and ad visuals.
Social Media Marketing Manager / Digital Marketing
Makaz Software Solutions Pvt. Ltd. — [ Add Start Date ] - Present
- Deploying and tracking Meta and Google Ads performance metrics to maximize conversion numbers.
- Devising social media calendars and designing content layouts using Canva to grow profile visibility.
- Executing organic and technical SEO auditing plans to build steady website rank indicators.
- [ Add your details here: e.g., lead campaigns, copywriting hooks, sitemap structures ]
Digital Marketing Certification
E&ICT Academy, IIT Kanpur
Problem Solving in C
NPTEL — 2024
Data Science (ML & AI)
E&ICT Academy, IIT Kanpur
Cyber Security (On-Premises Hacking)
E&ICT Academy, IIT Kanpur
Hardware & Networking Grade A++
MIMT
BCA — 8 CGPA
MIMT, CCSU (2023–Present)
12th — 70%
V.S Inter College, Bihar Board
10th — 75%
Bisweshwar Seminary Inter College, Bihar Board
ADCA
Wizard Tech Computer Academy (2023)
Development Projects(01)
Supporting technical engineering projects and web development builds.
COLLEGE MARKET
- Campus marketplace with user authentication.
- Product listing and dynamic add-to-cart functionality.
- Responsive UI built with custom CSS.
→ SCROLL TO EXPLORE
[ MARKETING & DEV SUITE ]
Tools & Technologies
Professional platforms, monitoring software, and styling toolkits I work with.
Meta Ads Manager
Google Ads
Google Analytics
Search Console
SEMrush
Keyword Planner
Canva
WordPress
GitHub
Django
[ PERFORMANCE & STRATEGY ]
Campaign Case Studies
Deep dives into campaign architectures, strategy rollouts, and optimizations.
Makaz Software Solutions Pvt. Ltd.
Campaign / Project: Software Development Services – Lead Generation Campaign / Engagement & Traffic Campaign
Objective
Generate relevant business leads from potential clients looking for software development, website development and custom software solutions.
Strategy & Execution
Created and managed Meta Ads campaigns targeting business owners, entrepreneurs and professionals who may need software or web development services. Worked on audience targeting, ad creatives, campaign setup, lead generation forms and ad copy. Monitored campaign performance and made changes to targeting, creatives and budget based on the response.
Results & Key Learnings
Results: Campaign performance data available in the Meta Ads dashboard. I also ran engagement campaigns for their software and website development services
Learnings: I learned that clear service-focused creatives and specific audience targeting can make a significant difference in lead generation campaigns. Testing different ad messages and audiences also helped identify which type of users were more likely to show interest in the service.
LET'S GROW
YOUR BRAND
TOGETHER.
Looking for someone to manage your social media, run performance campaigns, or improve your digital presence? Let's talk.