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Saurabh Kumar Pathak — Social Media Manager & Performance Marketer
Available for new clients

I grow brands with strategy, not just content.

Social Media Manager & Performance Marketer.
Serving brands in the USA & India — Meta Ads, Google Ads, SEO, Content.

15+ Campaigns
6–7% Avg CTR
₹1.4 Avg CPC
2+ Yrs Exp
Works with
Meta Ads Google Ads GA4 SEMrush Canva
Serving brands in the USA & India — available during overlapping US & IST hours
Meta Ads Manager · Google Ads · Google Analytics 4 · Search Console · SEMrush · Canva · WordPress · Keyword Planner · GTM · Looker Studio · Notion ·
Industries:
E-commerce / D2C SaaS & Software Local Services Real Estate Education & Coaching Agencies (White-label)

Marketer.
Strategist.
Tech-Minded.

I'm Saurabh — a Social Media Manager and Performance Marketer based in India, working with brands in the USA and India. I specialise in getting you real business outcomes: more qualified leads, lower cost per click, and social content that actually converts — not just gets likes.

What sets me apart: my BCA background means I can set up tracking pixels correctly, audit landing page code, fix schema errors, and diagnose why your analytics data doesn't match your ad platform. Most marketers can't do this — I can. That technical precision translates directly into better data, better decisions, and better campaign performance for your business.

🎓 Digital Marketing — E&ICT Academy, IIT Kanpur 🎓 BCA — MIMT, CCSU (8.0 CGPA)
Download Resume
0 Campaigns & Audits Managed
0 Years of Experience
0 Certifications Earned
Technical Edge
HTML / CSS / JS Python Django MySQL Git GTM

Six ways I
grow your brand

Campaigns that
moved the needle

Real numbers.
No fluff.

Campaign Manager Dashboard — Makaz Software Solutions Verified
Campaign #1 — Meta Ads Lead Generation

Platform: Meta Ads · Target: Business owners & entrepreneurs seeking software/web dev services · Audience: Custom + Lookalike

Only verified, real campaign metrics are shown. Anything unknown is marked EDIT ME in data.js.

Rank higher.
Track everything.

🛠️

Technical SEO

  • Core Web Vitals analysis & fixes
  • Sitemap, robots.txt, crawl errors
  • Schema markup injection
  • Page speed optimisation
✍️

On-Page SEO

  • Keyword research & intent mapping
  • Meta titles, descriptions, headings
  • Internal linking strategy
  • Content optimisation briefs
📊

Audits & Analytics

  • GA4 + GTM setup & events
  • UTM frameworks & attribution
  • SEMrush site health audits
  • Looker Studio dashboard build
Before

Sitemap errors · Broken internal links · Missing meta descriptions · Duplicate title tags · 0 schema markup

→
After

Clean sitemap · Proper canonicals · Unique meta on all pages · JSON-LD schema · Improved Core Web Vitals score

Technical SEO Audit
Before

Pages targeting broad keywords · No intent alignment · Thin content · No internal linking structure

→
After

High-intent keyword mapping · Optimised headings & copy · Strategic internal links · Improved click depth

On-Page SEO Audit

Simple process.
Serious results.

📋

Weekly & monthly reports — plain English, no jargon

💰

Transparent ad spend — you always know where every rupee/dollar goes

📞

One point of contact — no account manager relay race

🌍

Available during US & IST overlapping hours — EST evenings / IST mornings

Choose how
we work together

Custom quotes in USD or INR · No hidden fees · No lock-in surprises

Not just a
marketer.

Saurabh Kumar Pathak — Social Media Manager & Performance Marketer

Experience & Certifications

Social Media Marketing Manager / Digital Marketing Makaz Software Solutions Pvt. Ltd. — 2024 – Present
  • Meta & Google Ads campaign management — lead generation focus
  • Social media content, calendars and community management
  • Technical SEO audits and on-page optimisation
  • GA4, Google Search Console and ad platform analytics
Digital Marketing Certification E&ICT Academy, IIT Kanpur
BCA — 8.0 CGPA MIMT, CCSU — 2023–Present

Trusted by
growing brands

Client logos — add in data.js

Common
questions

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